Bridging the
Gap Between Education and the Future of Work.

The talent pipeline is broken. Schools are stuck in the past, and companies are struggling to recruit and retain Gen Z. Don Wettrick provides the bridge to connect both.

Now Booking for 2026

The Mission

From 20 years in the classroom to the cutting edge of entrepreneurial education, Don Wettrick has not only redefined the classroom experience, but has connected it directly to the world students will actually enter.

Today, he translates the secrets he’s gleaned from industry titans and policymakers into a practical blueprint, showing companies and schools how to find, teach, and unleash the creative genius of a generation ready to build… if we only give them the keys.

Corporate Events

Winning the War for Gen Z Talent

How to find, recruit, and retain the next generation of innovators in an age of total disruption.

Keynote | Workshop

The Talent Gap

Why old retention strategies fail, and how to attract quality Gen Z talent.

Workshop

Unleashing AI Genius

Giving Gen Z the creative keys: AI, autonomy, and attitude to 10x output.

Keynote

Purposed-Based Culture

How to retain talent by turning meaningful problems into unique opportunities.

Keynote | Workshop

Cultivating Leadership

Strategies to turn young talent from entry-level employees into
proactive leaders.

Education Events

New Schooling, The Cutting Edge

Bridging the disconnect between the traditional classroom and the demands of the real world.

Keynote

Maslow Rewired: AI's Hierarchy of Adoption.

A blueprint for schools to navigate AI, it’s usage, and ethical concerns.

Keynote | Workshop 1

Build an Innovation Hub

A practical ‘how to‘ framework for schools that drives impact and career readiness.

Keynote | Workshop 2

Applying AI Creativity

Empowering classrooms to use AI with creativity, discernment, and ethics.

Workshop

Mayors, Media & Mentors

How to work with local leaders and professionals unlock your
school’s potential.

Meet Don

Don Wettrick is the founder and CEO of The STARTedUP Foundation, a non-profit dedicated to transforming classrooms into innovation hubs. Widely recognized as a leading expert on "Innovation-First" education, Don's work has sparked a global movement to treat students as problem-solvers rather than test-takers.

As the author of the best-selling book “Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level," Don has lectured across the US, Europe, South America, and Africa. He has worked with hundreds of entrepreneurs from Silicon Valley to Ghana, bringing the entrepreneurial mindset back into the world's classrooms.

Through the STARTedUP Foundation, Don leads two landmark initiatives:

  • The STARTedUP Challenge: One of the nation's most elite high school pitch competitions, awarding thousands in scholarships and seed funding to student startups.

  • The Innovation Accelerator: A year-long professional development pathway and network that helps educators transform their classrooms into "Innovation Hubs."

Don is also the host of the STARTedUP Podcast, where he has interviewed world-class visionaries like Seth Godin, Gary Vaynerchuk, and Daniel Pink to explore the shifting landscape of work and leadership.

What the Experts Say

Gary Vaynerchuk

"Doing is binary, you are either doing or you're not... For every teacher that wants to do... actually do something different... you guys (STARTedUP) are blowing s*** up.

CEO of VaynerMedia

Dr. Tina Seelig

Executive Director of Knight-Hennessy Scholars at Stanford University

"Don, you are so inspiring, I love what you guys are doing for the classroom!

Expert marketer, author, and entrepreneur

Seth Godin

"I'm really impressed with your generosity in doing this (STARTedUP) podcast, and in the work you are doing to make a ruckus."

Author, podcaster, and lifestyle guru

Tim Ferriss

"The fact that you get a class like this, an Innovation class, to fail and try things. It's a gift. Make sure you take advantage of it. I wish more schools had innovation classes."

Global entrepreneur, motivational speaker, and bestselling author

Jeff Hoffman

"We need more “Dons” out there doing EXACTLY what you do. Teaching the way you think, doing the things you are doing with your class and STARTedUP."

Co-founder of Quest Nutrition,  CEO of Impact Theory 

Tom Bilyeu

"Hellbent to bunker-bust the outdated educational model of subservient students and out-of-touch-teachers, he's a vanguard for the exciting educational reform that's taking place across schools in this country at this very moment"

Ready to fix the pipeline?

Don is now accepting inquiries for 2026 keynotes, workshops, and consultations.

Booking & Press Inquiries: smcmillan@startedupfoundation.org