Bridging the
Gap Between Education and the Future of Work.
The talent pipeline is broken. Schools are stuck in the past, and companies are struggling to recruit and retain Gen Z. Don Wettrick provides the bridge to connect both.
Now Booking for 2026
The Mission
From 20 years in the classroom to the cutting edge of entrepreneurial education, Don Wettrick has not only redefined the classroom experience, but has connected it directly to the world students will actually enter.
Today, he translates the secrets he’s gleaned from industry titans and policymakers into a practical blueprint, showing companies and schools how to find, teach, and unleash the creative genius of a generation ready to build… if we only give them the keys.
Corporate Events
Winning the War for Gen Z Talent
How to find, recruit, and retain the next generation of innovators in an age of total disruption.
Keynote | Workshop
The Talent Gap
Why old retention strategies fail, and how to attract quality Gen Z talent.
Workshop
Unleashing AI Genius
Giving Gen Z the creative keys: AI, autonomy, and attitude to 10x output.
Keynote
Purposed-Based Culture
How to retain talent by turning meaningful problems into unique opportunities.
Keynote | Workshop
Cultivating Leadership
Strategies to turn young talent from entry-level employees into
proactive leaders.
-
Why old retention strategies fail, and how to attract quality Gen Z talent.
You've heard it before: "We can't find good people." "Gen Z employees leave after six months." "They're lazy and entitled." But what if the problem isn't Gen Z, it's how you're trying to reach them? This generation isn't broken; the playbook is outdated.
Don takes audiences on an eye-opening journey into what actually motivates the most misunderstood generation in the workforce, dismantling tired myths and replacing them with real strategies that work.
Through stories from the classroom and early-career trenches, Don reveals why traditional hiring and onboarding processes repel the exact talent you're trying to attract.
This isn't about coddling youth, moreso, it's about recognizing that Gen Z operates differently, and the organizations that figure this out first will dominate the talent war.
In this keynote, you'll discover how to redesign your recruiting, interviewing, and onboarding to speak Gen Z's language, and more importantly, how to measure and guide their performance once they're in the door.
Walking away, you'll know exactly how to attract quality Gen Z talent, keep them, and turn them into your competitive advantage. Because the companies that crack this code won't just survive the generational shift; they'll thrive because of it.
You'll Learn:
Why your current hiring process is secretly filtering out top Gen Z talent
The 3 biggest myths about Gen Z that are costing you great employees
How to restructure onboarding so Gen Z stays engaged instead of jumping ship
Practical ways to market job opportunities that actually resonate with young talent
-
Giving Gen Z the creative keys: AI, autonomy, and attitude to 10x output.
AI isn't coming, it's here. And while most organizations are still figuring out policies and protocols, Gen Z is already using it in ways that would blow your mind.
These digital natives are more than comfortable with technology; they're fluent in it. The question isn't whether AI will transform your workplace, rather, it's whether you'll empower the generation that already knows how to wield it, or watch them take that genius somewhere else.
Don shares real stories from students and early-career professionals who are using AI for everything from problem-solving to creative ideation, often on platforms you've never heard of.
But here's the opportunity within the Gen Z workforce: when you give them autonomy to explore AI within your organization, they become your competitive advantage and a generational accelerator. The leaders who are winning are the ones who give their youngest employees a seat at the AI table.
This keynote is a wake-up call for organizations that want to stay ahead. You'll leave knowing exactly how Gen Z uses AI differently, why that matters, and how to create an environment where they can leverage this technology to accelerate productivity across your entire team. The future of work isn't about controlling AI, it's about unleashing the people who already know how to use it.
You'll Learn:
How Gen Z actually uses AI in their daily workflow (and it's not what you think)
Why giving young employees AI autonomy creates a massive competitive advantage
Real stories of early-career talent solving problems through AI innovation
The specific platforms and tools Gen Z gravitates toward, and why you should care
-
How to retain talent by turning meaningful problems into unique opportunities.
Burnout. Turnover. Disengagement. Culture drift. These aren't separate problems, they're symptoms of the same disease: meaningless work. Your people aren't leaving because the pay is bad or the benefits aren't competitive. They're leaving because they don't see the point. And Gen Z? They'll walk even faster if their work doesn't connect to something that matters.
Don challenges organizations to stop treating culture like a poster on the wall and start building purpose directly into the work itself.
Drawing from frameworks used by teachers who transform math lessons and english essays into real-world problem-solving, Don shows how to reframe existing work so it feels purposeful and impactful.
Unfortunately, this culture work has zero pizza parties, but it does have autonomy, ‘intra’preneurship, and ownership where employees feel compelled and responsible for the outcomes. When people see problems as opportunities and feel like their contributions actually move the needle, they don't “quiet quit“ they lead.
You'll walk away with a completely new lens on retention. Instead of chasing people with perks, you'll learn how to build an environment where meaningful work attracts quality talent naturally, and where Gen Z doesn't just show up, they show off.
Because purpose isn't fluff. It's the most implementable retention strategy you're not using yet.
You'll Learn:
How to embed purpose into existing work without restructuring your entire organization
The difference between "culture" and "purposed-based culture" and why it matters for retention
Frameworks for fostering autonomy, ownership, and ‘intra’preneurship at every level
How to stop meaningless work from burning out your best people
-
Strategies to turn young talent from entry-level employees into proactive leaders.
Your youngest employees have fresh eyes, bold ideas, and the potential to become your next great leaders, but most of them don't think they have permission to lead. They stay low, keep quiet, and assume leadership isn't an option at their age. Meanwhile, you're wondering why they're not stepping up. Here’s the truth: they're waiting for you to show them it's safe to try.
Don reveals why young people hold back and, more importantly, how to design an environment where they don't.
Through stories and real-world tactics, Don dismantles the myth that youth equals incompetence and shows how proactive young leaders can become one of your biggest assets...if you know how to cultivate them.
This keynote gives you the playbook: specific leadership behaviors to watch for, ways to redesign entry-level roles so they build leaders instead of order-takers, and the mindset shifts that transform hesitant employees into problem-solving owners.
You'll leave with actionable strategies to unlock leadership potential in people who didn't even know they had it. Because the companies that win aren't the ones waiting for leaders to emerge, they're the ones actively growing them from day one.
You'll Learn:
Why young employees don't step into leadership (and how to change that)
Specific behaviors that signal leadership potential in entry-level talent
How to redesign roles so they cultivate leaders instead of task-completers
Tactics and mindset shifts to empower young people to lead without fear
Education Events
New Schooling, The Cutting Edge
Bridging the disconnect between the traditional classroom and the demands of the real world.
Keynote
AI: We Can, But Should We?
A blueprint for schools to navigate AI, it’s usage, and ethical concerns.
Keynote | Workshop 1
Build an Innovation Hub
A practical ‘how to‘ framework for schools that drives impact and career readiness.
Keynote | Workshop 2
Applying AI Creativity
Empowering classrooms to use AI with creativity, discernment, and ethics.
Workshop
Mayors, Media & Mentors
How to work with local leaders and professionals unlock your
school’s potential.
-
A blueprint for schools to navigate AI, its usage, and ethical concerns.
AI has arrived in classrooms whether schools are ready or not. Students are using it, teachers are wary it, and administrators are paralyzed by it. You've heard the fears: AI will destroy creativity, kill critical thinking, erode memory retention, and could create a two-tier system where some students soar while others get left behind. Meanwhile, there's no playbook, no unified code of ethics, and every decision feels like a gamble.
Don cuts through the noise with a clear-eyed look at what's actually happening, and what schools need to do about it.
This won’t be a keynote about banning AI or letting it run wild. Rather, Don will walk you through how to build ethical guardrails that protect learning while preparing students for a world where AI fluency isn't optional. Don provides a practical blueprint for developing your school's AI policy. One that balances innovation with integrity, and experimentation with accountability. Through real stories and frameworks that actually work, you'll see how schools are navigating this moment without sacrificing what matters most: student growth.
You'll leave with clarity, confidence, and a roadmap. Because doing nothing with AI isn't neutral, it's a decision. This keynote ensures you make the right one.
You'll Learn:
How to build an ethical AI policy that protects learning without stifling innovation
A framework for addressing the biggest fears around AI in education
Real examples of schools using AI responsibly and effectively
How to lead your staff and community through AI adoption with confidence
-
A practical 'how-to' framework for schools that drives impact and career readiness.
Your school wants change. You've seen the presentations, read the articles, and know that students need real-world problem-solving, entrepreneurial thinking, and career readiness baked into their daily learning. But you're stuck: scattered initiatives, budget concerns, and teachers who are burned out from the last "new thing" that didn't stick.
Don shows you exactly how to build an Innovation Hub. Not as a physical space you can't afford, but as a culture of growth and experimentation that transforms learning during class time.
STARTedUP programming is free to schools for one more year, and Don breaks down how to leverage this moment to integrate real-world problem solving, creativity, and entrepreneurial mindsets into your curriculum. You'll learn how to energize teachers who feel disconnected from their purpose, activate students who've checked out, and prove to your community that your school is preparing kids for the actual world they'll inherit.
This is about Work-Based Learning that meets DOE requirements, partnerships that matter, and classrooms that feel vibrant.
You'll walk away knowing you're closer than you think, and that you don't have to figure this out alone. STARTedUP has the blueprint, the proof, the support, and the community to help.
You'll Learn:
How to create an innovation culture without a massive budget or facility overhaul
A step-by-step framework for integrating entrepreneurial thinking into daily curriculum
How to meet work-based learning requirements while re-energizing teachers and students
Why your community will support this shift, and how to bring them along
-
Empowering classrooms to use AI with creativity, discernment, and ethics.
You've heard about AI. Maybe you've even experimented quietly. But you're still not sure how it fits into your classroom without undermining the very skills you're trying to build, critical thinking, problem-solving, creativity.
Don meets you right where you are: overwhelmed, curious, and looking for a way forward that doesn't feel reckless or naive. This keynote is your permission slip to stop fearing AI and start using it intentionally.
Through project-based learning stories and real classroom applications, Don shows how AI can amplify student creativity instead of replacing it. By teaching them discernment, giving them guardrails, and challenging them to solve real problems with tools they'll absolutely use in the workforce. When students are empowered to use AI to their fullest potential within ethical boundaries, they create work that surprises even the most skeptical teachers.
You'll leave ready to try something immediately. Don challenges you to give your students one AI-powered project and see what happens when you trust them to rise to the occasion. Because they're more capable than you think, and they're waiting for you to let them prove it.
You'll Learn:
How to integrate AI into project-based learning without sacrificing critical thinking
Practical guardrails that protect student growth while enabling AI use
Real classroom stories of teachers using AI to amplify creativity and problem-solving
One actionable project you can launch tomorrow to test AI's potential in your class
-
How to work with local leaders and professionals to unlock your school's potential.
If your school feels isolated, if you know students need exposure to real careers, real problems, and real professionals…but reaching out feels intimidating, and the relationships you do have aren't being fully leveraged, then this is for you.
Here's the good news: your community is waiting to be invited in, and your students desperately need what local leaders, media professionals, and mentors can offer.
Through high-energy stories and tactical frameworks, Don shows you exactly how to activate mayors, business leaders, and community professionals to transform your school.
Not through one-off career days or token partnerships, but through building sustained relationships that connect your curriculum to the real world, give students access to mentors who expand their vision, and position your school as a hub of innovation within your community. Don provides the blueprint: who to contact, what to say, and why it matters more than you realize.
You'll leave energized and equipped, because when you bridge the gap between your school and your community, you don't only prepare students for the world. You give them access to it.
You'll Learn:
Why schools stay isolated, and how to break that cycle immediately
A step-by-step blueprint for engaging mayors, media, and mentors effectively
How to leverage existing community relationships you're underusing
Scripts and frameworks for reaching out confidently and building lasting partnerships
Meet Don
Don Wettrick is the founder and CEO of The STARTedUP Foundation, a non-profit dedicated to transforming classrooms into innovation hubs. Widely recognized as a leading expert on "Innovation-First" education, Don's work has sparked a global movement to treat students as problem-solvers rather than test-takers.
As the author of the best-selling book “Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level," Don has lectured across the US, Europe, South America, and Africa. He has worked with hundreds of entrepreneurs from Silicon Valley to Ghana, bringing the entrepreneurial mindset back into the world's classrooms.
Through the STARTedUP Foundation, Don leads two landmark initiatives:
The STARTedUP Challenge: One of the nation's most elite high school pitch competitions, awarding thousands in scholarships and seed funding to student startups.
The Innovation Accelerator: A year-long professional development pathway and network that helps educators transform their classrooms into "Innovation Hubs."
Don is also the host of the STARTedUP Podcast, where he has interviewed world-class visionaries like Seth Godin, Gary Vaynerchuk, and Daniel Pink to explore the shifting landscape of work and leadership.
What the Experts Say
Gary Vaynerchuk
"Doing is binary, you are either doing or you're not... For every teacher that wants to do... actually do something different... you guys (STARTedUP) are blowing s*** up.
CEO of VaynerMedia
Dr. Tina Seelig
Executive Director of Knight-Hennessy Scholars at Stanford University
"Don, you are so inspiring, I love what you guys are doing for the classroom!
Expert marketer, author, and entrepreneur
Seth Godin
"I'm really impressed with your generosity in doing this (STARTedUP) podcast, and in the work you are doing to make a ruckus."
Author, podcaster, and lifestyle guru
Tim Ferriss
"The fact that you get a class like this, an Innovation class, to fail and try things. It's a gift. Make sure you take advantage of it. I wish more schools had innovation classes."
Global entrepreneur, motivational speaker, and bestselling author
Jeff Hoffman
"We need more “Dons” out there doing EXACTLY what you do. Teaching the way you think, doing the things you are doing with your class and STARTedUP."
Co-founder of Quest Nutrition, CEO of Impact Theory
Tom Bilyeu
"Hellbent to bunker-bust the outdated educational model of subservient students and out-of-touch-teachers, he's a vanguard for the exciting educational reform that's taking place across schools in this country at this very moment"
Ready to fix the pipeline?
Don is now accepting inquiries for 2026 keynotes, workshops, and consultations.
Booking & Press Inquiries: smcmillan@startedupfoundation.org

